Launched in January of 2023, Soiré Store by Swati Patel cemented itself as a part of the fashion scene of Dubai with its Luxe wear e-store. The founder, Swati Patel believes in the mantra of 'Less is more' and aims to keep the integrity of the fabric intact. Soiré's debut collection aimed to be 'Powerful and glamorous' at the same time.
She started her career designing for SNDT, a university in Mumbai, eventually moving on to NIFT and then to pursuing Luxury Brand Management in Dubai. Previously having experience in the Bollywood Industry, she managed to bring her experiences and personal style into a brand name that represents women.
Featuring relaxed silhouettes in dresses and co-rds with easy and comfortable fabrics, the brand aims to offer quality over quantity to their clientele.
‘SOIRÉ' coming from a French word referring to a fancy evening party, has it’s own line of elegance and comfort, Patel stated “The ultimate goal and brand’s ideology is to curate silhouettes with a story telling."
As an E-store, soirestore.com aims to be an offering of quality. A refined cross-section of contemporary Indian fashion, breezy and fusion silhouettes from glam occasion-wear and office wear to luxe labels for daily life.
"We are extremely particular about what will appeal to a broader, younger, global shopper keen on modern Indian style."
At its core, the brand's fashion philosophy can be best described as, 'contemporary fusion fits with a touch of edginess in styling'.
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